PlatformCRM & follow-ups

Never miss an enquiry or an anniversary

Every walk-in, trade-show contact and website enquiry becomes a lead with a stage, a priority and a next step. Customers’ birthdays and anniversaries come up as reminders, and you can message them on WhatsApp or email from the same screen.

CRM & follow-ups screen in E-Ratna jewellery software

Pipeline and tasks

Leads move through stages from new to won, with tasks and owners so nothing is dropped.

WhatsApp and email

Send quotes, catalogues and greetings from E-Ratna, using your own templates.

Catalogues

Pick stones or pieces, share a catalogue link, and see what the buyer looked at.

CRM & follow-ups: common questions

Do website enquiries go into the CRM?

Yes. Forms on your website can create leads directly.

Can each salesperson see only their leads?

Yes. Roles and permissions decide who sees what.

Does it remind me to follow up?

Yes. Tasks and follow-up dates show up on each person’s list.

See E-Ratna with your own stock

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