Marg Jewellery Software Alternative: E-Ratna

Marg ERP is one of India's best-known billing and accounting brands, and its jewellery edition is searched about 90 times a month. Here is how it compares with E-Ratna, and when Marg is the better pick.
Disclosure. We make E-Ratna. Facts about Marg come from public listings, linked at the end.
At a glance
| Marg ERP 9+ Jewellery | E-Ratna | |
|---|---|---|
| Made by | Marg ERP Ltd, since 2000 | S N Digital Solns Pvt Ltd, Mumbai |
| Built mainly for | Accounting-first jewellery shops | Diamond traders, exporters and manufacturers, plus retail |
| How it runs | Desktop or cloud | Cloud |
| Published price | ₹10,300 to ₹26,000, excl. tax (Techjockey) | From US$2,500 one-time licence |
| Hallmark, purity-wise billing, live metal rates | Yes | Yes |
| Goldsmith (karigar) management | Yes | Yes, with job bags and metal loss |
| Diamond grading, certificates, Rap pricing | Stone records | Yes, full grading and Rap-linked pricing |
| Memo with part returns | Not listed | Yes |
| Multi-currency and export | Not listed | Yes |
Where Marg is strong
- Accounting. Marg's roots are in accounting and GST, and the jewellery edition builds on that.
- Jewellery basics done well. Hallmark tracking, goldsmith management, purity-wise billing, live metal rates and barcode tagging.
- Low price and a large support network across India.
If you already use Marg in another business, or accounting is your first concern, Marg is a natural fit.
Where E-Ratna is different
- Diamonds in depth. Stock by every grade and certificate, lab send and receive, and Rapaport-linked price matrices with bulk revision.
- Memo and consignment with ageing by party and part returns.
- Manufacturing. Diamond rough to polished, and jewellery job bags with karigar metal loss on every job.
- Export. Invoices in the buyer's currency and export under LUT.
Which should you choose?
- Choose Marg if you are an accounting-first jewellery shop that wants a low price and a familiar Indian brand.
- Choose E-Ratna if diamonds, memo, manufacturing or export are a real part of your business.
See also our comparison of the best jewellery software in India.
Sources
- Techjockey, Marg Jewellery Software: plans, features and vendor.
- SoftwareSuggest, Best Jewellery Software in India.
Book a free demo to see E-Ratna with your own stock.


