Marg Jewellery Software Alternative: E-Ratna

E-Ratna team · 11 November 2026 · 2 min read

Marg Jewellery Software Alternative: E-Ratna

Marg ERP is one of India's best-known billing and accounting brands, and its jewellery edition is searched about 90 times a month. Here is how it compares with E-Ratna, and when Marg is the better pick.

Disclosure. We make E-Ratna. Facts about Marg come from public listings, linked at the end.

At a glance

Marg ERP 9+ JewelleryE-Ratna
Made byMarg ERP Ltd, since 2000S N Digital Solns Pvt Ltd, Mumbai
Built mainly forAccounting-first jewellery shopsDiamond traders, exporters and manufacturers, plus retail
How it runsDesktop or cloudCloud
Published price₹10,300 to ₹26,000, excl. tax (Techjockey)From US$2,500 one-time licence
Hallmark, purity-wise billing, live metal ratesYesYes
Goldsmith (karigar) managementYesYes, with job bags and metal loss
Diamond grading, certificates, Rap pricingStone recordsYes, full grading and Rap-linked pricing
Memo with part returnsNot listedYes
Multi-currency and exportNot listedYes

Where Marg is strong

  • Accounting. Marg's roots are in accounting and GST, and the jewellery edition builds on that.
  • Jewellery basics done well. Hallmark tracking, goldsmith management, purity-wise billing, live metal rates and barcode tagging.
  • Low price and a large support network across India.

If you already use Marg in another business, or accounting is your first concern, Marg is a natural fit.

Where E-Ratna is different

  • Diamonds in depth. Stock by every grade and certificate, lab send and receive, and Rapaport-linked price matrices with bulk revision.
  • Memo and consignment with ageing by party and part returns.
  • Manufacturing. Diamond rough to polished, and jewellery job bags with karigar metal loss on every job.
  • Export. Invoices in the buyer's currency and export under LUT.

Which should you choose?

  • Choose Marg if you are an accounting-first jewellery shop that wants a low price and a familiar Indian brand.
  • Choose E-Ratna if diamonds, memo, manufacturing or export are a real part of your business.

See also our comparison of the best jewellery software in India.

Sources

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